Anomaly Detection

Catch negative digital marketing trends with anomaly detection

Safeguard your marketing with 24/7 monitoring. Be alerted at the first sign of an issue with your website, Shopify store, campaigns and SEO.

Slack + Teams + Email
Facebook Ads alert for Ad cost click increase. Shopify alert for increase in number of sales. Google Analytics anomaly detected for decrease in revenue. Google Analytics 4 alert for conversion rate decrease. Google Analytics 4 alert for bounce rate increase. Google Analytics 4 anomaly detected for decrease in sessions on homepage. Google Analytics anomaly detected for increase in new sign-ups event. Google Analytics anomaly detected for decrease in revenue. Facebook Ads alert for Ad cost click increase. Shopify alert for increase in number of sales. Google Analytics anomaly detected for decrease in revenue. Google Analytics 4 alert for conversion rate decrease. Google Analytics 4 alert for bounce rate increase. Google Analytics 4 anomaly detected for decrease in sessions on homepage. Google Analytics anomaly detected for increase in new sign-ups event. Google Analytics anomaly detected for decrease in revenue.

How anomaly detection works

Utilising state of the art machine learning

The way business data changes over time can be complex. Our system uses machine learning to understand the patterns in your data and provides insights when anomalies are found.

Chart showing a trend pattern with an anomaly detected.

Seasonal patters

When there are seasonal patterns in your data whether hourly, daily or monthly receive alerts of spikes or drops outside these regular patterns.

Seasonal pattern examples: sales & traffic might fluctuate up and down.

Chart showing a seasonal pattern with an anomaly detected.

Trend patterns

For positive or negative trends in your data receive alerts for spike & drops outside the regular trend pattern.

Trend pattern examples: signups might be gradually increasing.

Chart showing an outlier anomaly detected.

Outliers

When there is a standard flat pattern in your data and a spike or dip occurs you will receive an alert.

Outliers examples: bounce rate might always be stable.

A website health dashboard showing whether a website has any anomalies detected.

Live Status

Business Health Dashboard

  1. Get a single view into the health of one or multiple websites and marketing strategies.

  2. Every detected anomaly will show in the dashboard including SEO, campaign and website anomalies.

  3. See a visualisation of the normal state of the metric and what caused the alert.

Root Cause Analysis

Quickly pinpoint what caused an anomaly with root cause analysis

Save time digging around in your data, get a deeper analysis into what could be the possible contributing factors causing the anomaly.

A table showing what the possible causes are of an anomaly to help the user investigate their issue.

Helping businesses get more from their data

Great product, love the insights provided in Slack!

Weverton Timoteo
CTO at SourceLevel

Easy way to follow up Google Analytics and share the insights with your team.

Anna Pogrebniak
Marketing at AddSearch

Trusted by companies big and small

Stay close to your business with automated data insights straight to Slack, Teams & email

Quick & easy setup

Just add your datasources and we’ll handle the rest

Slack + Teams + Email

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