#Templates

GA4 Engagement report

Identify how users are interacting with your site and how this is changing over time with this GA4 engagement report template. The report will show you what pages and features your users are engaging with. You can easily customise it and schedule to send automatically straight to your team or clients in Slack, MS Teams and email.

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GA4 engagement & events business report template

Get automated GA4 Engagement reports

Simply connect Google Analytics and get your engagement and event analysis automatically sent to Slack, email or MS Teams.

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GA4 Engagement report contents

What is included in this report template?

Engagement KPIs

The key metrics at the top of your engagement report will give you a quick view of user engagement and how it changed over time. The engagement indicators show the percentage of people who found your site relevant and interesting enough to interact with your content, and you can also see how many sessions overall users did not bounce, they stayed to interact.

Stickyness

Understand behaviour patterns by seeing how your platform is retaining users and keeping them engaged over time. The line chart of DAU, WAU and MAU measures the number of unique users engaging with your site over a daily, weekly and monthly time period offering you a comprehensive overview of sustained usage.

Top pages

See which pages have the most sessions and events. Seeing this can help you determine the performance of differing pieces of content and campaigns. Seeing bounce rate can help you see which pages have a high bounce rate and may need optimising to improve engagement. You can customise this table in your engagement report to show only the specific pages that matter to you.

Top events

On the second tab of your engagement report you can see a table of top events. This is useful to track trends over time of how event engagement is changing. You can also filter the table to show only your custom events, for example ‘sign-up’, ‘add to basket’ events etc.

GA4 engagement reports using data from all of your data sources and sent to Slack, MSTeams or Email.

Automated reporting

Get Google Analytics and all your marketing data in one reporting tool

Connect all your marketing data together to see the bigger picture in user engagement across multiple platforms at every customer stage.

Automated reporting

Engagement reporting

What engagement KPIs are important?

Engagement Key Performance Indicators (KPIs) are crucial metrics for assessing how users interact with your website. The KPIs that matter will depend on your type of business, here are some important engagement KPIs:

User Acquisition:
- New Users
Content engagement:
- Stickiness: DAU, WAU, MAU
- Session Duration
- Page views
- Engagement rate
- Scroll Depth
User Retention:
- Retention Rate
Social Engagement:
- Likes, Shares, Comments
- Social Media Followers
Conversion Metrics:
- Conversion Rate
- Click-through Rate (CTR)
Customer Satisfaction:
- Net Promoter Score (NPS)
- Customer Feedback and Reviews
Mobile App Engagement:
- App Downloads
- App Open Rate

This Engagement report focuses on Content Engagement, but you can go one step further and customise it with any additional engagement metrics that matter to your business. You can also track KPIs with the Go-Insights KPI tracking tool, simply choose any metric and set a goal, then get weekly or monthly updates of your progress.

How can I monitor my engagement?

Monitoring engagement involves tracking various metrics and analyzing user interactions with your service. You can monitor engagement effectively by:

Define Goals and KPIs: define what you want to encourage, and identify key performance indicators (KPIs) that align with your goals (for example DAU, retention rate, conversion rate).
Set your goals in a KPI tracking tool, for example Go-Insights. Simply choose your metric and we’ll help you set a realistic goal. Or you can get an overall view of engagement with this Engagement report template.
Regularly review your KPIs and track changes over time. Look for trends, anomalies, or patterns in user behavior. Identify what is working well and areas for improvement. You can get automated reports of your KPI progress, and Insights will provide an automatic data analysis of any changes and trends. Or you can automate receiving an Engagement report which will put the right information in front of your team.
Iterate and optimise. Use insights gained from monitoring to make informed decisions. You can continuously iterate and optimize your strategies based on data-driven findings.

What GA4 engagement metrics should I track?

In Google Analytics 4 (GA4), focusing on key engagement metrics is crucial for understanding user interactions You can set and track your own custom events, leverage pre-defined engagement events like scroll and pageview, and monitor user engagement metrics such as engagement rate, which indicates the percentage of sessions with multiple interactions. This engagement report will keep you informed of many of these engagement metrics.

What is a good level of engagement GA4?

A good level of engagement in Google Analytics 4 (GA4) is characterized by a combination of high average session duration, a low bounce rate, and meaningful interactions with content. These can be measured with engagement rate, user retention rate, and scroll-depth and combined they reflect a positive and immersive user experience.

Can I send a GA4 report to Slack?

Google Analytics does not have a native integration with Slack, but you can install the Go-Insights Slack App and then easily automate receiving your GA4 reports in Slack.

How can I automate my client reports?

For digital agencies who have multiple Google Analytics accounts to manage on their clients behalf, automated reports can save both time and help agencies stay more connected with the activity on their clients websites and campaigns. Go-Insights supports client reporting with several features suited for agencies including being able to bulk create reports, read more about automated client reporting.